The Pipeline ? Do You Smell Desperate?
The Pipeline
NOVEMBER 11, 2011
Their whole plan was to reach out to the client at the start of the month, present the latest issue’s table of content, they sold trade journals, and offered to mail it out to them. And they always needed to, because clients had figured out that if they wait to the last week of the month, the company would cave in a sell at a discount.
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