PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
The founder and CEO, Scott McCorkle, who was president of ExactTarget and through the acquisition by Salesforce, CEO of the Salesforce Marketing Cloud. I got to know him when he was at ExactTarget and Salesforce when I was a Gartner analyst and we kept in touch. It’s not just demand generation and paid search ads.
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