Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. My pre-sales experience would prove to be invaluable. I think of demos as verbal product positioning.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

Miller Heiman Group

APRIL 18, 2018

If your enablement function is just getting off the ground, your audience may be limited to one role such as field sales. For example, if enablement produces a playbook, sales will need training services to learn to use it effectively. Is it any wonder sales gets frustrated and gives up on the services provided?

Sales Enablement 66

Sales Enablement Face-to-face Demand Generation Agencies Handbook 66

Sales Hacker

AUGUST 7, 2020

Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. VP Nokia Software, North America Sales. Showcase Workshop. Digital Sales and Development Manager. VP Europe Sales, Presales and Marketing. Sales Director.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Sales Hacker

MARCH 2, 2020

More Sales, Less Time. 80/20 Sales and Marketing. This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141