article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Gatekeeper. General Manager. Gatekeeper is a person (e.g., Implement corrections or remedial actions. Deal Closing. Decision Maker. Direct Mail. Direct Sales. Mr.Brown has gone dark.). Global Business Unit. Go-to-Market Strategy. an executive secretary), application (e.g.,

article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.”. Combo Prospecting. Simplified.: Mike Weinberg.