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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. Personalize messaging and content in omni-channel marketing. Account-based marketing (ABM). Advocates tell your company’s story better than anything crafted by marketing.

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The Pipeline ? Shrink Your Way To Success

The Pipeline

This concern applies to coverage for existing accounts, or harvesting the new business opportunities. Demand Generation. When Sales Met Marketing. Community Marketing Blog. A common concern I hear from sales leaders across all verticals is that they don’t feel that reps are fully covering their territories.

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