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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more. It’s the low hanging fruit of Marketing, and it’s always harvest season. Each of these departments has has goals in support of the company’s growth goals.

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The Pipeline ? Shrink Your Way To Success

The Pipeline

This concern applies to coverage for existing accounts, or harvesting the new business opportunities. Demand Generation. Sales Tool. A common concern I hear from sales leaders across all verticals is that they don’t feel that reps are fully covering their territories. Book Review. Business Acumen. Buying Process.

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