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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. These foundations provide rich data input. A/B testing.

ROI 306
ROI Omniture Data Demand Generation 306
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

JULY 29, 2011

Outbound reps are the people who can tell you what the market is interested in or how to change your product vision. How are they going to learn their competitor’s offerings to know how to compete? How are they going to accelerate learning the initiatives of their clients and how their product offerings can help?

Sales Qualified Lead 266
Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266
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