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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

39% of Marketers do not even have a content strategy. These agencies claim benefits of having a team of highly trained and college educated writers. Outsourced content simply is not infused with deep domain knowledge. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. Outsourced content simply is not infused with deep domain knowledge. The solution (even though you don’t want to face it) is developing a content marketing strategy internally. Don’t fall for this crutch. Key Takeaway.

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Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

There’s a difference between Active Demand and Demand Generation. Active Demand already exists. Sales Management Association’s latest research on Emerging Practices in Sales Training and Development hit on various aspects of sales training and enablement that we need to lift our game as sales enablement leaders.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Lucidchart Sales Solution Lucidchart Sales Solution is a modern account planning platform that aligns your revenue team, serving as a roadmap to more effectively coordinate, communicate, and execute your account-based selling strategies. Some of their most useful features are campaigns for demand generation and sales acceleration.