Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Sales Hacker

AUGUST 7, 2020

General Manager, Worldwide Partner Sales. Senior Director of WW Inside Sales. VP New business – Sales leader. Regional Vice President of Sales. Vice President of Sales. Vice President of Sales, Metro Markets. Founder & Chief Sales Officer. Traction on Demand.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

OnePageCRM

MARCH 2, 2017

Marketing and sales need to agree the criteria for what defines a Marketing Qualified Lead (MQL) versus a Sales Qualified Lead (SQL). Only 44% of companies have formally agreed on the definition of a qualified lead between sales and marketing. What is an MQL?

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. You need empathy, grit, and drive.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52