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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points. That’s where intent data comes in. This information is not black or white.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Trick #3: Use intent data to serve relevant content. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Be intentional with your career advancement and asking for a path to that next promotion. She earned a bachelor’s degree in Economics from Ramapo College of New Jersey and a master’s in jurisprudence (MSJ) specializing in pharmaceutical and medical device law and compliance from Seton Hall University School of Law. Jordan Arogeti.

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