Demand Generation, Omniture and Strategy

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Demand Generation

Omniture

Strategy

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Is your content marketing strategy working? Why do you care?

ROI

ROI Omniture Data Demand Generation

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

JULY 29, 2011

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Every tweet that follows the company’s vision and strategy in some way directs a company to growth.

Sales Qualified Lead

Sales Qualified Lead Pipeline Lead Rank Lead Scoring

Sales Pro Central

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

Stay Connected