SBI Growth

JANUARY 20, 2014

B2B CMO’s are focused on driving revenue into the pipeline. DMA studies show Offer is the #1 determination of success for customer marketing. This happened with one of my demand generation clients. This strategy also extended to outside sales. Success is largely determined by the quality of campaign offers.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.” Call during lunch. It’s all about options.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Sales Hacker

DECEMBER 8, 2017

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win!

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 21, 2019

The first is understanding pipeline and funnel management, and how you always need to keep your eye on the long-term in your sales funnel. I wish someone had taught me how to master that when I first got started in sales. . Senior Director, Demand Generation at Unitrends. How long have you been in sales? .

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90