SBI Growth

JANUARY 20, 2014

B2B CMO’s are focused on driving revenue into the pipeline. DMA studies show Offer is the #1 determination of success for customer marketing. This happened with one of my demand generation clients. This strategy also extended to outside sales. Success is largely determined by the quality of campaign offers.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. labor force.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 21, 2019

After leaving Miller Heiman, I had two record-setting years revenue-wise. Senior Director, Demand Generation at Unitrends. How long have you been in sales? . I’ve been in sales for 12 years. In 2018 I seized the opportunity to lead a marketing organization after spending the previous 11 years in sales. .

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90