Product Management University

MARCH 14, 2017

The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). When missing, expect your sales force to have a noticeable limp since the primary purpose of solutions marketing is sales enablement and quality demand generation. The risk of injury comes from a lack of necessary training and transfer of knowledge.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

Interview one hundred clients and prospects about the challenges they face in the sector where your solutions [be they product or services] are most relevant. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Go ballistic in LinkedIn Groups.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63