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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce. ReachForce can enrich your contact data and validate it for you, so your CRM will never be clogged with defunct contacts. Marketo Marketo is one of the heavy hitters of the ABM industry.

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Account Targeting Strategy: All the Data Points You Need

LeadFuze

A company in the Financial Services or Banking industry. They can be defined as demographics, but for firms. Firms with certain demographic characteristics have a higher close rate. Industry, market, and vertical. The company’s position in the industry. A company in the Financial Services or Banking industry.

Account 52
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

Just as demographics are characteristics of people, firmographics are characteristics of organizations. . Industry, market, and vertical. Market share or industry position. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. Firmographics (Company Profile Data). Growth trends.

Account 59