Remove Direct Mail Remove Sales Process Remove Software Remove White Paper
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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

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The 5 Essential Components of Digital Transformation

DialSource

Digitalization (in this context) refers to the use of technology to streamline business processes. For example, companies can now use marketing automation software to schedule and manage marketing tasks from a single hub. The end-goal of digitalization is efficiency, with processes requiring less manual input.