Direct Response Gatekeeper Telemarketing Tools 
Pointclear
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.
Tony Hughes
FEBRUARY 22, 2018
Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Apps that filter Twitter give you context, then you're being strategic with the tool from firehose to laser. LinkedIn Sales Navigator is like the most advanced cell phone in the world. It's Google Glass.
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