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An Open Letter to Social Sellers Everywhere

Tony Hughes

Don't just install it, train your people on it thoroughly, weekly and quarterly. The Status Quo and Do Nothing are more megalithic than ever with budgets slashed on razor thin margins. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts.

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PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

Was it profit margins that they were trying to protect like classic innovator’s dilemma? I mean, there are things that maybe you need to be professionally trained in, without that you can’t do the job. .” We’re not, but we’re getting there. I think that starts to accelerate over time.

Scale 113