Velocify

JULY 12, 2017

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. An effective account-based marketing strategy is all about full funnel alignment.

Account Based Marketing 40

Account Based Marketing Top of Funnel Ideal Customer Profile Account 40

Velocify

AUGUST 2, 2017

To get more detail download Jill’s new “ 5 Obsessions ” ebook now. Are you obsessed with what matters most for sales growth? Obsession 1: Feeding the lead machine. High-growth inside sales leaders depend on leads to fuel growth – lots and lots of leads! Here’s an overview of their obsessions.

Hiring 49

Hiring Inside Sales Scale eBook 49

Close.io

OCTOBER 28, 2019

Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. To see my take on this topic, including who should use each strategy, watch the short video below where I tackle the question, “Outbound vs. inbound sales: Which should you use?”.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

SalesLoft

AUGUST 13, 2015

Despite their knowledge of the benefits of sales development, many execs continue to push back for various reasons. We have Marketing handling lead nurturing. We don’t want our prospect’s first conversation to be with anyone but the VP of Sales or CEO. I am currently the Manager of Inside Sales at Namely.

Lead Rank 52

Lead Rank Hiring Lead Scoring Scale 52

LeadFuze

AUGUST 5, 2021

One of the top destinations on the web for all sales subject matter. How to Make Sales and Marketing Meetings More Effective and Impactful. Blogger Blurb: Max Altschuler and Gaetano DiNardi put out some amazing content over at Sales Hacker. Leah Bell is the Content Marketing Specialist for SalesLoft. WoodPecker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98