The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
This is especially the case for reps’ apparent aversion to getting ‘up-to-speed’ with CRM because its ‘learning curve’ requires an inordinate upfront investment of time and energy before the rewards can be realized. No more waiting for laptop systems to boot-up. No more finding a flat surface to perch the laptop. No more keyboard!
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