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InsightSelling through StorySelling

Insight Demand

So if salespeople don’t challenge what customers have learned online with insight, then sales will be forced to follow the customer down the road of commoditization and discounting, because the customer has a limited view of the value of your product. ” Gord Smith, Director of Sales – Hitachi Canada. Insight Selling Fail.

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Insight Selling- How to sell value & differentiate your product with Insight Scenarios.

Insight Demand

Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. “In 18-months, our pipeline tripled. ” Gord Smith, Director of Sales – Hitachi Canada. Buy on Amazon click or download Chapter One click. Book Trailer.

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