Sales and Marketing Strategy for Today: How to Enable Smart ABM in Turbulent Times
Sales Hacker
APRIL 20, 2020
With COVID-19, outside sales teams have switched to inside. At the same time, marketing teams are doubling down on digital events and content. A lot of B2B businesses rely heavily on in-person events and traditional marketing. Listen and adapt — Teams that adapt and pivot to their environment are the ones that succeed.
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