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Apple’s Mail Privacy Protection is Here

Appbuddy

SEPTEMBER 20, 2021

Therefore, your open rates for this segment will skyrocket, but it won’t be because more people are engaging with your email. With the release this morning, Apple users are in the process of upgrading their software and enabling the MPP feature. Everest users can segment subscribers by?email Here to help.

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How to Grapple With Apple

Appbuddy

JULY 16, 2021

MBPs are companies that host subscribers’ mailboxes, while email clients are software applications people use to read their emails. Data from Validity’s Everest platform shows that the most popular MBP is Gmail with ± 40% of global market share, followed by Microsoft, Yahoo, and AOL (all ± 20% , respectively).

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