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Apple’s Mail Privacy Protection is Here

Appbuddy

This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Everest users can segment subscribers by?email Here to help.

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How to Grapple With Apple

Appbuddy

In other words, this open signal is more degraded than the existing signals from Gmail / Yahoo and effectively devoid of value to a marketer, aside from being a broad indicator that mail was accepted for delivery. . Reputation metrics: A sender’s reputation is often likened to a credit score for email marketers.

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