Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?
Chili Piper
NOVEMBER 21, 2018
This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. Facebook was still your favorite social network (unless you were cool and an early adopter of Instagram) and no one knew who Evan Spiegel was. Second, that HBR study is actually often misquoted.
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