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Guide to CRM Lead Management

Apptivo

Benefits of Lead Management using Sales CRMs. Hence, customer’s loyalty is not bound by the price of any product or the prominence of any brand. For instance, when a study shows that Facebook is a better lead generation tool than Twitter for a particular industry, it could provide insights into the strategy of the business.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

To stay relevant to this unique group, particularly one so incredibly tech-savvy and explorative, yet fickle about brand loyalty, brands must employ varied marketing approaches. Done right, events are a powerful way to engage your target audience, accelerate the sales cycle and built brand equity. Continue reading. Continue reading.

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The Lead List: 15 Hot Companies To Sell To In July

Crunchbase

Hot tip for salespeople : In contrast to unicorns, which get all the attention, emerging unicorns may not be as inundated with sales pitches. As the e-commerce sector continues to grow, and with the global e-commerce market predicted to reach $7 trillion in sales by 2025 — it might be worth setting up alerts for Juni and similar companies.