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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Top-of-funnel metrics and adjustments. Top of the funnel. Newsletters are near the top of the marketing funnel.

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How AI and Machine Learning are Changing Sales Automation

Showpad

Sales automation software has become an in-demand solution among businesses of all industries and sizes. With the right tools, Sales professionals will: Never forget to follow up with a potential customer and subsequently lose a deal. With AI, granularity is no longer “the boring fine print”; it’s the goldmine.

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The 8 best CRMs for marketing

Nutshell

Many businesses manage customer relationships through a CRM system, which is software that provides an overview of customer relationships and tools for moving leads down the sales funnel. When people refer to CRM, they’re usually referencing the software. CRM software comes in many varieties, each with its own capabilities.

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