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What it Really Means When CRM Isn't a Sales Force Priority

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan It's rare when a company isn't using something for CRM, even if it's an old version of ACT. The CRM application of choice is completely useless to management unless the entire sales force is using it as intended. Prospects are more resistant; there is more competition.

CRM 233
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Solving the CRM Problem

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Yesterday I wrote about solving the Sales Performance Problem and today I'll write about solving the CRM problem. CRM doesn't provide management with an accurate forecast. CRM is not consistent with sales process. Company has archaic CRM. Salespeople won't use the existing CRM.

CRM 215