PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
Flipping the funnel is critical today, because you spend a lot of money at the top of the funnel, and it’s very hard to get to a qualified audience because of so much noise. She’s prospecting into them with her BDR with market enterprise. Remember, marketing is going for a completely different set of prospects.
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