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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. The sales cycle ranges between a few weeks and a few months. Create content to get inbound leads.

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4 Steps to Shorten Your Sales Cycle and Bump Up Low-Touch Conversions by 70%

Sales Hacker

At Appcues —as in many SaaS companies—our sales team operates on an entirely inbound model. One of our founders, Jonathan Kim , spent his early days at Hubspot and so our team is fully immersed in the content-driven, freemium, product-led world of new-age software sales. Low-ACV leads seldom justify a sales rep’s time.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The ultimate account-based sales guide for the modern, digital seller, SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Outbound Sales, No Fluff. Rex Biberston & Ryan Reisert. Combo Prospecting.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. This software will save you hours of clicks based on daily lead recommendations from key accounts that it serves up to you on a silver platter. Launch your own LinkedIn Group. It's an efficiency machine!