Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone
Cience
JULY 9, 2020
Crafting Your Outbound Cold Calling Strategy. Gatekeeper. Cold Calling Tips From Sales Pros. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. It would be too optimistic to expect to land a sale after the very first contact.
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