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The Sales 2.0 Gift Horse

Sales 2.0

After playing with the client’s accounting software for a fun few hours I managed to get a list of their top 100 accounts by revenue for the last year. I thought there might be room to boost revenue by selling more to their strongest existing clients. But that person was not the head of marketing – more of a gatekeeper.

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From Demo to Conversation

Sales Overdrive

You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. There are many tools available today for this purpose.