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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

You’ve probably heard that automation helps both marketing and sales teams do their jobs—but that doesn’t mean they’re interchangeable. Does marketing automation serve a different purpose than sales automation? This increases prospect engagement and lead qualification prior to handing them off to sales. CRM integrations.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot Sales

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants.

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Sales Game Shares 17 Helpful Tips to Reach C-Level

Score More Sales

I like good infographics about sales and marketing. As a very successful inside sales rep, I never bullied the receptionist or gatekeeper, and even today, when need be, we pick up the phone and usually always reach our intended party. Image courtesy of InsideView. Infographic: Game of Sales InsideView.