Guarantee Incentives Prospecting Real Estate 
Hubspot Sales
NOVEMBER 16, 2020
In Glengarry Glen Ross — arguably the most prominent, important film about sales ever made — four real estate salespeople are pitted against each other in a weeklong competition. The contest's incentive structure is steep and high-stakes. Personal Development Incentives. First place is a new Cadillac Eldorado.
Pipeliner
JANUARY 31, 2023
So it’s obvious why emphasizing such incentives on your call-to-action buttons is a must. The brand uses messaging elements incredibly sparsely above the fold and wastes almost none of the real estate on components that compete for attention with the CTA. It makes them feel they can have their cake and eat it too.
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