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3 Things Some Pundits Won’t Tell you about Cold Calling – Part 2

The Pipeline

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

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Episode #081: Keep It Simple in Sales with Andy Paul

Jeff Shore

I’ve helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. I’ve worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEMs.