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The Scientific Approach To Setting Sales Goals For Your Sales Development Team

Sales Hacker

From online ads, to trade shows, sponsorships, events. Literally for every $1 ARR you acquire, the cost of sponsoring those shows including plane tickets, hotel rooms, people’s time and all the rest, it’s $0.75. So, if we get to $0.40 with the sales team, but the true cost is $1.15, where are the other $0.75