Remove Incentives Remove Lead Generation Remove PointClear Remove Sales Management
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Should Marketing Be Compensated On Revenue?

Pointclear

If this is true, and no one has refuted me yet, why isn’t marketing management (and everyone in the marketing department) compensated in some manner on revenue the same way sales people and sales management are paid? Qualified leads. Closed leads. Revenue just from sales leads generated by marketing.

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Who’s Harvesting Your Lead Farm?

SBI

Guest Post By Dan McDade, CEO & President, PointClear. The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential.

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Four Reasons for Quota Failures

Pointclear

Amad said, “Yeah, they give us quotas, but the sales managers don’t have the same numbers, and the systems engineers aren’t on the same system; so no one gets punished but us.”. Quotas can be by dollar, by product, and by sales activity; often by all three. Is the sales incentive bar set too high? Why it Matters.

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