Apptivo

OCTOBER 3, 2022

In other words, the goal of lifecycle marketing is to create brand loyalty. Look at the myriad software companies that give you free trial period to test and experience the product. Giving loyalty bonuses. Referral & Loyalty. Loyalty Programs to incentivize regular purchase. Strategies: 1.Providing

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? But they used a different incentive… Alternative currencies. Same with Dropbox.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? But they used a different incentive… Alternative currencies. Same with Dropbox.

Strategy 20

Strategy Discount Lead Rank Enterprise 20