Tony Hughes

MARCH 13, 2018

This mind shift of mind share alone will work wonders for your personal brand, company brand and make the biggest impact on filling your funnel with qualified opportunities. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Publish SME B2B content daily.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

OnePageCRM

MARCH 8, 2017

Further Opportunities. Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). But they used a different incentive… Alternative currencies. What about the 20 customers who would’ve paid $5? And what about those who’d pay $50?

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Further Opportunities. Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). But they used a different incentive… Alternative currencies. What about the 20 customers who would’ve paid $5? And what about those who’d pay $50?

Strategy 20

Strategy Discount Lead Rank Enterprise 20