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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

The Fourth Industrial Revolution is here, and it’s brought a major shift in customer expectations. If an SMB is resource-constrained in terms of workers, it has to get smarter about how it uses technology to not only find or engage prospects, but also win customers and keep them for the long term.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Her book The Sales Development Playbook is an absolute must-read for everyone in the sales industry.