Sales and Marketing Management

DECEMBER 8, 2019

The Fourth Industrial Revolution is here, and it’s brought a major shift in customer expectations. If an SMB is resource-constrained in terms of workers, it has to get smarter about how it uses technology to not only find or engage prospects, but also win customers and keep them for the long term.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

SalesLoft

APRIL 8, 2016

We’ve seen this movie before, most notably Salesforce’s domination of Siebel and Workday’s rise against PeopleSoft. In less than 3 years, we increased the pipeline by 10x, creating $350M+ of pipe which predictably turned into revenue at an industry-leading rate.

PeopleSoft 52

PeopleSoft Siebel Hiring Lead Rank 52

Sales Hacker

OCTOBER 30, 2018

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Her book The Sales Development Playbook is an absolute must-read for everyone in the sales industry.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111