Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. For instance, if you purchase Salesforce, you will quickly find that in addition to the price of the software, you will need to shell out even more in deployment and training costs. The development of Mobile CRM has been influenced largely by recent shifts in technology – in particular, the movement towards mobile, social, big data, and cloud technology.

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