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PODCAST 11: How to Use Empathy in Sales [Backed by Science]

Sales Hacker

The acquiring companies being Infor, IBM, and Salesforce. Sales and marketing stack. If you enjoyed this episode please give us a share on LinkedIn or Twitter. He’s done direct sales, service sales and has even been a sales engineer. David Priemer: Thanks so much, Sam! Quick-Fire Questions. David’s mentors.

Infor 44
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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Marketers and salespeople have come to believe that hyper-targeting and hyper-personalization equal customer obsession and focus.