article thumbnail

PODCAST 11: How to Use Empathy in Sales [Backed by Science]

Sales Hacker

Using modern psychology to more effectively engage your prospects. The acquiring companies being Infor, IBM, and Salesforce. And sellers should be treating their prospective buyers in the same way that they would want to be treated. Most often, prospects are just looking for logical answers. What You’ll Learn.

Infor 44
article thumbnail

Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

Sustained ROI requires an obsessive focus on understanding a prospect’s sentiment, wants, needs, and timing, and only then, delivering relevant and valuable experiences. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Linkedin.