Angry customer? Why that’s actually good news for you
Selling Essentials RapidLearning Center
JULY 25, 2023
Is it fun to encounter a customer who’s spitting mad about something you sold them, a late delivery, or an after-sales service failure? What not to do Unfortunately, the same researchers found that even experienced sales professionals often fail to get this message across. Journal of Retailing 80(3):229-37. Or defensive.
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