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'Sales Process' Is In The Air

The Ultimate Sales Executive Resource

There is a lot written about the sales process these days: Dave Brock has written several pieces on the sales process recently. Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey.

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Solving the CRM Problem

Understanding the Sales Force

Management doesn't hold salespeople accountable for using/maintaining CRM. CRM is not consistent with sales process. Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports.

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