Tips for Voicing Your Values When You’re Asked to Bend Morals
Pipeliner
FEBRUARY 15, 2019
Pressure from prospects: “We haven’t made a purchase decision yet, but if you can promise a better price, I will share [Competitor X’s] proprietary proposal.”. Theranos, Wells Fargo, VW, Takada, and Purdue Pharmaceutical became notorious because their business strategies became deeply infected with nefarious intent.
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