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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. And with limited resources, small businesses need to be especially savvy about how they respond to customer questions and needs. . Let’s look at an example from my own life.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.