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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

Lead Rank 339
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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. And then the pandemic hit. Rather than hire a sales force, Matt has employed two sales strategies.