Marketing Telecommunications Trade Show Workshop 
Alice Heiman
NOVEMBER 29, 2022
His founder-led sales approach paid off as he uncovered more and better ways to address the market need. We actually started the virtual trade show before the pandemic. [6:33] 6:59] You bring the leads at a trade show but then you have to nurture. Show Links: JumpStart Your Business – [link].
Customer Centric Selling
SEPTEMBER 16, 2015
For vendors selling complex big ticket items, website leads remind me of the bingo cards from trade shows. Think for a minute of the level of people that attend trade shows. They were distributed to sellers for follow-up after trade shows. They seem sure their old selling approaches will still work.
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